Friday, January 11, 2013

Flu Cases on the Rise



           Perusing the New York TimesThe Boston Globe, and The Eagle Tribune showed that unusual, out-of-the-ordinary events are newsworthy. For instance, headlines on the front page of the Times announced flu outbreaks, a ferry accident, and coming gun restrictions. These happenings are unexpected or will potentially change how Americans are accustomed to living. Recognizing that the news reports unusual events also illustrates society’s idea of what is normal. I sometimes hear friends and family complain that the news is always negative, but this is actually hopeful. Society doesn’t believe that tragedies, like the New York ferry crash that injured about 60 passengers, are normal. This event shattered our assumption that commuting should be a safe, even boring, routine, and the story was therefore newsworthy. Articles describe uncommon happenings and changes because surprise and newness pique interest.
            Seeing the TimesGlobe, and Tribune announce the unusual surge of flu on their January 10th front pages prompted me to investigate each paper’s report on the sickness. While reading and looking at pictures about the flu, I noticed similarities between the papers’ approach to this news. In the Times, the words, “Flu Widespread, Leading A Range Of Winter’s Ills” dominated the top, left-hand corner. Bylines claimed, “Stomach Virus Raging” and “Not Epidemic Yet, but Spreading Across the U.S. and Canada.” The words “widespread, raging, and epidemic” made me feel endangered by the flu and compelled me to read further. The article relied on experts form the C.D.C. and public figures, like Boston’s Mayor Menino, to credibly describe the situation.
The Boston Globe and The Eagle Tribune used a similar strategy as the Times to report on the flu. For instance, all these newspapers used headlines to illustrate the severity of this season’s outbreak and grab the public’s attention. The Globe’s headlines, “City calls flu emergency” and “Will Give Free Vaccinations; Cases Strain Clinics ” stressed that stopping the flu from spreading is urgent. Similarly, the Tribune snagged readers’ attention by stating, “18 Deaths Recorded So Far” on the paper’s front page above its flu article. The Globe and the Tribune followed the Times strategy of using information from health professionals and Mayor Menino as well. Both papers quoted Kevin Cranston, the director of the state Bureau of Infectious Disease, and they quoted Mayor Menino urging people to receive the flu vaccination. The Globe reported that Menino said, “the best thing you can do to protect yourself and your family is to get the flu shot” while the Tribune quoted him saying, “It’s the best thing you can do to protect yourself and your family.” These papers recognize the influence that health professionals and political figures have on the public, so their input is newsworthy.
The Eagle Tribune Cover Photo
            Finally, each paper included a picture to help the reader understand how he or she should react to the news. In the Times photo located in the paper’s body, Mayor Menino sits apparently discussing the flu situation. A middle-aged white man stands on the left side of the picture with a worried expression while an older woman standing behind the mayor appears deeply concerned. The man in the painted portrait above Menino rests his hand on his stomach as if suffering from the flu along with the many sick Bostonians. The Times photo mediated the public’s view of the flu breakout by showing that the mayor and other white administrators are concerned but addressing the situation. Surprisingly, the photos in the Globe and Tribune were very similar to each other. Both papers photographed a physician administering a flu vaccine. By showing a child getting vaccinated, the Globe reminded readers that everyone is vulnerable to the flu and encouraged readers to get the shot. If a child can handle the prick, so can an adult. The Tribune’s photo portrayed flu shots differently, but it still urged people to get the shot. The half smiles of the physician and patient show that getting the shot is not an annoying inconvenience. These pictures help readers understand how to react to the contents of the article.
The Boston Globe Cover Photo
            The New York TimesThe Boston Globe, and The Eagle Tribune employed similar strategies to report about the unusual and therefore newsworthy flu outbreak. The newspapers used research from similar credible sources and even printed similar pictures to guide the public’s understanding of the spike in flu cases.






Monday, January 7, 2013

The Front Page Strategy


The front page of Sunday’s New York Times highlighted news about national security, economic hardship, political tension in the G.O.P and Russia, and the continuing grief from the Newtown massacre. The diversity of these headlines and corresponding pictures shows that the Times strives to engage the largest audience possible. Considering this goal, how do editors layout the front page with compelling photos and reports to pique the public’s interest?
Printing a variety of relevant and sometimes shocking photos appears to be one of the Times’ strategies. For instance, the cover photo of Monday’s paper snagged my attention by illustrating the aftermath of destructive fighting in Syria. The jagged edges of a partially destroyed apartment building, a heap of rubble testifying to the recent violence, and a life-size model of the Syrian president in the foreground attracted my interest. Questions flashed through my mind: what happened, why did it occur, and what are the ramifications? I quickly searched for the accompanying headline and skimmed through the column. Just as the Times had planned, the large, color photo ripe with shock value prompted me to read.     Scanning the front page further, I noticed that the four smaller photos drew from distinct subject areas just like the headlines in the Sunday paper. Photos of Chuck Hagel’s face, methadone administration in jail, NFL players, and a house in a potential natural gas drilling site represented news ranging from politics and health to sports and the environment. Even if the cover picture did not grip a viewer, the Times hoped a supporting image would prompt further reading. Interestingly, captions and just a snippet of the full article accompanied three of the four supporting images. This emphasis on pictures, not words, illustrates the Times’ belief that photos encourage people to sate curiosity by exploring the rest of the newspaper. Additionally, two thirds of the front page’s main headlines had no corresponding images. The Times holds that either headlines or intriguing photos will draw people to read the paper but deems both unnecessary.
By strategically printing a variety of photos and headlines on the front page, the New York Times targets people’s distinct interests and thereby builds a large following.

Thursday, January 3, 2013

Caught up in Disney's "Tangled"

Hi Everyone!

Over break I watched Tangled for the first time and loved it! If you haven't seen the movie, I recommend it for relaxing on a Friday or procrastinating on a Thursday. Right now, it is just important to know that Tangled is a retelling of the Rapunzel story. This Disney film's charmingly animated village and verdant forest are aesthetically pleasing, but Rapunzel's spunky personality and the last-minute plot twist drew me to watch the movie twice in one week.

Before my first viewing, I sat skimming through the previews, munching popcorn, and anticipating one of Disney's fluffy productions. As the movie progressed, I saw that Rapunzel wasn't a typical princess. Her endearingly enormous green eyes and singing from the first few scenes do not reveal her underlying determination and grit. When Rapunzel decides to see the mysterious floating lanterns that always appear on her birthday, she stops at nothing to convert her dream to reality. Armed with a frying pan and the persuasive power of blackmail, she convinces a crown-sniping thief, Eugene, to guide her to the lanterns. Once outside the confines of her tower, however regret and fear about disobeying her "mother" (really the evil woman who kidnapped her from her parents, the king and queen) punctuate Rapunzel's exuberant frolicking. Fortunately Rapunzel's resolve is mightier than her anxiety, and she forcefully rejects Eugene's offer to return her to the tower. Not even encountering a group of pub-loving ruffians or fleeing from palace guards pursuing Eugene dismays Rapunzel.This princess's quirky fortitude kept me laughing and cheering her on throughout the movie.

Tangled further improved when Disney flung a surprising plot twist into the movie's last fifteen minutes. After expected love grows between Rapunzel and Eugene, Rapunzel's fake mother stabs Eugene, mortally wounding him. When I saw this, my eyes widened. My jaw dropped. My popcorn munching ceased. A momentary wave of confusion crashed over me. Is Disney about to kill it's prince? The next instant reality flashed back: a prince, especially a prince in love with a protagonist princess, cannot die. Queue the speculations about how to arrive at the happily ever after. Would the evil mother allow Rapunzel to save Eugene with her magical, healing hair? Would the mother force him to seek help alone? Even though I knew the movie would not end tragically, I enjoyed the excitement and suspense Disney's unexpected twist added.

Tangled captivated me by illustrating Rapunzel's willpower and by creating an unforseen climax. I hope you can enjoy this movie soon!